The rules of style, rewritten.

Brand building editorial fashion stories, for Lafayette 148, shot in various considered locations that speak to the season and the companies architectural, artistic, New York heritage. Digital, video, social and print/direct mail campaigns.

EVENING DRAMA SHOOT – Art Direction, Casting + Campaign Curation: Shane Barry, Concept, Locations: Shane Barry and Emily Smith / Model: Nuri Son / Photography: Chloe Horseman / Stylist: Michael Cook / Producer: Catherine Crate.

FALL 2022 BRAND VIDEO – Video Concept, Set and Art Direction: Shane Barry / Models: Jamily Meurer, Aktech Joy Winnie and Remington Williams / Video Director and Score: Andres Burgos / DP: Jonathan Schoonover / Stylist: Jorden Bickham / Casting: Ed Kim / Producer: Karen Tighe.

RULES OF STYLE SHOOT – Art Direction + Campaign Curation: Shane Barry / Concept, Locations: Shane Barry and Emily Smith / Model: Jamily Meurer / Photography: Chloe Horseman / Stylist: Miguel Enamorado / Casting: Ed Kim / Producer: Catherine Crate.

THE WEEKEND GETAWAY SHOOT – Art Direction, Concept, Locations + Campaign Curation: Shane Barry / Model: Carolina Burgin / Photography: Menelik Puryear / Stylist: Miguel Enamorado / Casting: Shawn Dezan / Producer: Catherine Crate.