The rules of style, rewritten.
Brand building editorial fashion stories, for Lafayette 148, shot in various considered locations that speak to the season and the companies architectural, artistic, New York heritage. Digital, video, social and print/direct mail campaigns.
FALL 2022 BRAND VIDEO – Models: Jamily Meurer, Aktech Joy Winnie and Remington Williams / Video Director and Score: Andres Burgos / DP: Jonathan Schoonover / Stylist: Jorden Bickham / Casting: Ed Kim / Video Concept, Set and Art Direction: Shane Barry
RULES OF STYLE SHOOT – Model: Jamily Meurer / Photography: Chloe Horseman / Stylist: Miguel Enamorado / Casting: Ed Kim / Concept, Locations: Shane Barry and Emily Smith / Art Direction + Campaign Curation: Shane Barry
EVENING DRAMA SHOOT – Model: Nuri Son / Photography: Chloe Horseman / Stylist: Michael Cook / Concept, Casting, Locations: Shane Barry and Emily Smith / Art Direction + Campaign Curation: Shane Barry
THE WEEKEND GETAWAY SHOOT – Model: Carolina Burgin / Photography: Menelik Puryear / Stylist: Miguel Enamorado / Casting: Shawn Dezan / Concept, Locations: Shane Barry and Emily Smith / Art Direction + Campaign Curation: Shane Barry